Link Leads Blog · August 25, 2026
Aged leads sell two ways — a one-time bulk order or a monthly subscription at a third off the per-lead rate. The subscription isn't automatically the better deal. Here's the exact monthly volume where it starts saving you money, plan by plan.
SMS and email lead lists sell two ways. A one-time order runs $0.015 per lead, any state, any age band, no contract — pick a volume, pay, and the CSV downloads instantly. A monthly plan runs $0.01 per lead, a third cheaper, and delivers a fresh file automatically every billing month using states and an age range you set once at signup. Both draw on the same underlying inventory; the difference is purchase mechanics, not list quality. (Final Expense Calling Leads is a separate product — it's priced flat at $1.50/lead with its own volume discount and doesn't have a monthly option.)
$0.015 per lead, flat, regardless of volume — there's no bulk discount on the SMS/email tier the way there is on Final Expense Calling Leads. Minimum order is 7,500 leads ($112.50), maximum is 500,000 leads in a single order. You choose the state mix, the age band (18–64), and the count each time, and nothing stops you from placing a second order the same day if you need a different state split. That flexibility is the whole appeal: every order is a fresh decision.
Three tiers, each a flat monthly price for a fixed lead count, generated and delivered automatically each billing month:
You set states and an age range once when you subscribe, not every month. One plan per account, cancel any time with no minimum term, and every file already delivered is yours to keep after you cancel. The $0.01-per-lead rate only holds if you're actually using close to the plan's monthly allotment — the price is for the file, not per record consumed.
Because the one-time rate is fixed at $0.015/lead no matter the volume, a plan is worth it once the leads you'd otherwise be buying one-time in a month cost more than the plan's flat price. Divide the plan price by $0.015 and that's the breakeven:
The gap between breakeven and the plan's actual cap is where the real savings sit. A Starter subscriber pulling the full 50,000 leads pays $500 for what would cost $750 one-time — a $250, 33% saving that month. Pull only 20,000 leads on that same plan and the effective rate is $0.025/lead, worse than just ordering one-time. The plan only pays for itself if your monthly volume is consistent, not occasional.
Each tier caps how many accounts can hold it at once, so subscribers aren't all drawing leads from the same records in the same month. A full tier shows as unavailable until a seat opens, so the order to work in is: figure out which tier your volume clears (per the breakeven numbers above), then check whether it has an open seat before assuming you can start today. One-time orders don't carry this constraint — they're available at any volume, any time, which makes them the fallback while you wait on a seat, and the only option above the 500,000-lead single-order cap has no plan equivalent either way.
The state mix and age range are set once at signup, not chosen fresh each month. That's fine for an agent working a stable set of licensed states and one age band all year. It's a worse fit if your targeting genuinely shifts — chasing a seasonal state push, testing a new vertical's age band, or splitting volume across markets differently month to month. In that case the one-time order's per-purchase flexibility is worth more than the 33% discount, at least until the targeting settles down enough to lock in.
Both purchase paths draw from the same rested pool: leads are sold non-exclusively but rested 90 days after a sale before they're eligible again, and every order — one-time or plan-delivered — can exclude your own past purchases so you're not paying to re-receive leads you already worked. A subscription doesn't quietly re-serve you last month's file; it's a fresh pull against the same no-repeats logic a one-time buyer gets. Track what each batch actually produces with the cost per contact spreadsheet so the volume estimate behind the breakeven math is based on your own numbers, not a guess.
Start from a real monthly volume, not a hopeful one. If you're sizing that number from a revenue target rather than habit, work backward through the funnel the way the $10,000-month math lays out, then compare the result against the breakeven figures above. If it clears Starter's ~33,300 and your state/age targeting is stable, check seat availability and switch. If it's below breakeven, or your targeting still moves around, keep ordering one-time — there's no penalty for staying flexible, and nothing stops you from revisiting the math once a few months of real volume are on the books.
Run the numbers against your own volume in the order builder — one-time orders start at 7,500 leads ($112.50), code PACT takes 20% off a first order, and the full breakdown of all three monthly tiers and live seat availability is on the pricing page. Not sure which volume you actually need yet — grab the free 100-row sample and test a batch before committing to either purchase model.